Experienced Candidate Resume

Johanna K. Diaz

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Roslyn NY | 516-555-1234 | john000@aol.com (LinkedIn, Blog, Twitter Handle, E-Portfolio link here)

Summary:

Advertising professional with over five years’ experience and demonstrated abilities in account
management, staff supervision, sales, direct marketing, press relations and graphic design. Adept at
building and maintaining effective relationships with internal and external partners. Strong customer
orientation with superior supervisory, writing, design and production skills. Fluent in Spanish. Proficiency
with Mac and Windows, Microsoft Office, Canva, Corel Draw, Adobe Photoshop, Illustrator and InDesign
and all social media platforms.

Experience:

Account Manager | The Advertising Company, N.Y., N.Y. | 2022-present
*Supervise and direct team of twelve staff members.
*Collaborate with team members regarding sales strategies.
*Determine campaign objectives and devise strategies for ad campaigns.
*Oversee client accounts and ad campaign budget expenditures in excess of $50 million annually.
*Client list includes food service, pharmaceutical, tech and financial services companies.
*Analyze business marketing needs, plan/implement marketing strategies, evaluate their effectiveness.
*Establish brands and position companies as industry leader.
*Conduct research on methods of reaching a broader consumer base in print and online.
*Provide translation services for clients.

Public Relations Associate | The P.R. Company, N.Y., N.Y. | 2020-2022
*Delivered content that positioned clients to grow and allowed businesses to develop.
*Wrote feature articles, fact sheets and press releases for entertainment companies/performers.
*Overall responsibility for writing content for clients’ websites and blogs and wrote/edited newsletters.
*Carried out research, conducted interviews and acted as fact-checker.
*Pitched story ideas to press, photographed clients and special events.
*Designed graphics for multi-media productions, produced page layouts.
*Wrote, proofread and edited copy, galleys and boards for catalogs and other direct mail items.

Education:

MBA with a Concentration in Marketing | Best College, NY, NY, May, 2025
*Recipient of the President’s Academic Scholarship each semester
*Master’s Thesis: The Impact of Branding Strategies on Consumer Purchasing

Bachelor of Arts, Media Major, Writing Minor | College of Writing, NY, NY, May, 2022, G.P.A.: 3.8
*Served as Assistant Editor for the campus’s literary magazine, 2020-2022
*Served as President of the Promotions Club, 2020-2021

Associate of Arts, Liberal Arts, Nassau Community College, Garden City, N.Y, May, 2020, G.P.A.: 3.6
*Wrote feature articles for college newspaper as Contributing Staff Writer
* Served as a volunteer newsletter writer for the campus food pantry, the Nest, 2018-2020

Additional Information:

*Secretary, Advertising Club of Greater NY, 2024-present
*Community Outreach Volunteer, American Heart Association LI, Annual Walk, 2021-present
*Member/Mentoring Program Participant, New York Women in Communications, 2023-2025