Sport Marketing A.A.S. Courses

Discover a curriculum designed to merge your passion for sports with the power of marketing. From Principles of Marketing to Sport Facility Management, NCC’s courses are tailored to equip you with the skills needed to excel in the booming sports industry. 

The A.A.S. in Sport Marketing includes 64-credits and incorporates the following multidisciplinary courses. 

MKT 100 - Introduction to Marketing

Description: Principles and methods employed in all phases of the distribution of goods and services from the producer to consumer. Emphasis on marketing activities includes product planning, consumer behavior, advertising, and marketing research. An overview of the dynamics of marketing which acquaints the student with the general philosophies of the business world. Offered: Fall, Winter, Spring, Summer 
Credit Hours: 3 

MKT 101 - Business Mathematics

Description: May not be used for Mathematics requirement. The course encompasses the application of basic, standard and fundamental principles of mathematics to practical business situations. Typical problems and applications are drawn from business situations and practices. Offered: Fall, Spring, Summer
Credit Hours: 3
Department: Marketing & Retailing

MKT 103 - Principles of Sales

Description: Techniques involved in retail, wholesale, and industrial level sales situations; personal requirements needed for success in the sales field; discussion of resume writing and job interview techniques; customer prospecting, product knowledge, handling objections, and closing strategies. Instructor and students evaluate actual sales presentations Offered: Fall, Spring, Summer 
Credit Hours: 3
Department: Marketing & Retailing

MKT 105 - Sports Marketing

Description: This course will give the student a practical and wide ranging understanding of marketing principles as applied to today's rapidly growing field of sports marketing. An historical perspective of the industry will provide the necessary framework to gain insight into the present and future sports marketing environment. Topics include how colleges, individual athletes, pro and amateur teams, sports facilities, the Olympics and companies who manufacture sporting goods and related products successfully reach their target markets. Offered: Fall, Spring, Summer 
Credit Hours: 3
Department: Marketing & Retailing

MKT 106 - Principles of Advertising

Description: An introductory course covering history, functions, principles, and applications of advertising. Topics include copywriting, selection of media, budgeting, print and broadcast production, and the role of the advertising agency and research. Students will develop an advertising campaign. Offered: Fall 
Credit Hours: 3
Department: Marketing & Retailing 

MKT 112 - Small Business Marketing

Description: The success of the small business marketer is challenged by large multinational corporations. This course explores how to meet these challenges and overcome the obstacles presented in the current marketing environment. Particular emphasis is placed on the development of guerilla marketing techniques that small business enterprises can employ. Topics include: building a powerful marketing plan, using e- commerce, building a competitive advantage, recognizing cultural diversity, integrating marketing and pricing strategies, choosing the right location and layout, and using small business marketing plans for globalization. Offered: Fall, Spring, Summer 
Credit Hours: 3
Department: Marketing & Retailing

MKT 130 - Marketing Research

Prerequisites: MKT 100.
Description: Techniques of marketing research and other applications to practical marketing problems; information gathering methods, questionnaire formulation, sampling, and report writing. Includes an actual research study, which will be conducted by students. Offered: Fall, Spring
Credit Hours: 3
Department: Marketing & Retailing 

MKT 138 - Public Relations

Description: Essentials of public relations practice as related to business problems. Organization of public relations work, analysis of major sectors of the public and application of latest public relations
techniques. Offered: Fall, Spring, Summer
Credit Hours: 3 
Department: Marketing & Retailing

MKT 142 - Field Training

Prerequisites: Permission of Department Course Coordinator.
Description: Students work for appropriate business firms, institutions and/or agencies to enrich the theoretical concepts previously developed in the classroom. Offered: Fall, Spring, Summer
Credit Hours: 3
Department: Marketing & Retailing 

MKT 145 - Consumer Motivation and Buyer Behavior

Description: This course is an overview of the processes and procedures of consumer research, segmentation of the American market according to demographic and psychological data. A description of the consumer movement and its impact on the marketing of goods and services to the American consumer will be covered. Offered: Fall, Spring
Credit Hours: 3
Department: Marketing & Retailing

RET 107 - Principles of Retailing

Description: A survey of the retail industry. The economic importance and structure of retail organizations are studied for their function and interrelationships, operations and human resources. Offered: Summer
Credit Hours: 3 
Department: Marketing & Retailing 

ACC 101 - Accounting I

Prerequisites: A student with two or more remedial requirements cannot take this course. Description: This course is an introduction to financial statements, analysis of the statements, and accounting concepts for business entities. Other topics include cash, receivables, inventory, non-current assets, and current liabilities. Formerly BUS 101. Students who have completed BUS 101 will not receive credit for Offered: Fall, Spring, Summer
Credit Hours: 3
Department: Accounting and Business Admin

BUS 180 - Sport Facility Management

Description: An overview of the challenges and issues facing sport facility managers. The course will introduce students to issues such as introduction to sport facility management, facility management, facility systems and operations, facility administration and event and activity management. Offered: Fall, Winter Session, Spring, Summer
Credit Hours: 3
Department: Accounting and Business Admin 

BUS 280 - Introduction to Sports Management

Description: An overview of the structure of the sports industry, as well as issues facing sports organizations. Emphasis on how management techniques can be applied to solve sports business problems. Discussion of sports management career opportunities will be included. Offered: Fall, Spring, Summer
Credit Hours: 3
Department: Accounting and Business Admin

LAW 106 - Sports and the Law

Description: Understanding the law in connection with the world of sports is important because the business of sports is a multibillion dollar industry that provides a variety of employment opportunities. Through the subject of sports, the course will cover topics in the law such agency, contracts, torts, crimes, discrimination towards women and persons with disabilities, international law, antitrust and labor law, intellectual property and alternative dispute resolution. Offered: Fall, Spring 
Credit Hours: 3 
Department: Legal Studies