NCC Debuts Degrees in E-Sports and Sport Marketing

April 24, 2024, Garden City, N.Y. – In response to the increased demand for skilled marketing professionals in the fields of traditional sports and electronic sports (e-sports), Nassau Community College (NCC) has received State University of New York approval to launch two innovative Associate of Applied Science (A.A.S.) degree programs.

The A.A.S. in Sport Marketing and the A.A.S. in E-Sports Marketing are 64-credit programs, both designed to provide students with the comprehensive training and practical skills necessary to excel in these rapidly evolving industries. Courses will be available on the Garden City campus and in online formats.

Students eager to kickstart their careers in sport marketing or e-sports marketing can enroll in classes as early as the upcoming Summer Session, commencing on May 28, 2024, or opt for the Fall semester beginning on September 3, 2024. Registration is now open.

Sports and e-sports have emerged as popular businesses in recent years, driving a demand for marketing professionals equipped with expertise in sales, consumer behavior, advertising, event planning, and digital media.

While the Sport Marketing degree centers on the strategies, tactics and intricacies of promoting and managing traditional sporting events, teams and organizations, the E-Sports Marketing degree delves into the unique landscape of electronic sports, encompassing the marketing principles tailored specifically for the rapidly expanding world of modern competitive gaming.

The 64-credit A.A.S. in Sport Marketing offers a comprehensive array of courses, including:

• Principles of Sales
• Principles of Advertising
• Consumer Motivation and Buyer Behavior
• Principles of Retailing
• Accounting I
• Sport Facility Management
• Introduction to Sports Management
• Business Mathematics

The A.A.S. in E-Sports Marketing features a robust 64-credit curriculum, integrating courses such as:

• E-Sports Event Marketing
• Marketing Research
• Public Relations
• Graphic Design I
• Digital Video and Visual Effects
• Computers in Business
• Game Design I
• Sports and the Law

Prospective students interested in learning more about these programs can visit the college’s website at Sport Marketing or E-Sports Marketing.

To apply online visit ncc.edu/apply or contact the Nassau Community College Admissions Office at (516) 572-7345 or admissions@ncc.edu.

Media Contact:  Gail Mattimore | gail.mattimore@ncc.edu | (516) 572-9634

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About Nassau Community College

Nassau Community College, a campus of the State University of New York, provides a comprehensive public college experience designed to transform lives through higher education. Serving 17,000 full-time, part-time and continuing education students, NCC offers more than 80 programs that lead to an associate’s degree or certificate. Through on-campus and online offerings, the College educates local and international students, and boasts 168,000 alumni. Situated on 225 acres in Garden City, Long Island, the college grounds reside in historic Nassau County, one of the most desirable locations to live in the United States and an epicenter for business and careers. Since 1959, NCC has earned a nationwide reputation for academic excellence, affordability, and ease of transferability to four-year schools.